At the beginning of the pandemic, memes multiplied on the Internet in which Corona beer was associated with the new coronavirus. The similarity in the name did not go unnoticed, but the coincidence that could have gone wrong in terms of business ended up not being a problem.
According to Brand Finance’s ranking of the most valuable global beer brands, Mexican Corona remains in first place with a valuation of about 5.8 billion dollars. This is, even so, a 27.8% decrease in relation to the previous year.
However, Brand Finance indicates that Corona “remains a resilient example of a strong and reputable global brand, having recently announced an initiative to support the restaurant industry in recovering from the effects of the pandemic. In addition, it is one of the fastest growing retail brands in the UK, with a presence in over 120 countries.
Heineken comes second in the ranking (5.6 billion dollars), followed by Budweiser (almost 4.8 billion dollars). The top 5 also includes Victoria (4 billion dollars) and Bud Light (3.9 billion dollars).
All together, the brands that make up the global top 50 saw their value decline 16%, from $94.9 billion to $80.2 billion between 2020 and 2021. Belgian Michelob was the fastest growing brand, jumping 13 places in the ranking thanks to a 39% increase in value. Australia’s XXXX and Spain’s Estrella Damm follow soon after in the list of fastest growing brands.
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