The total value of the top 100 in this year’s Kantar BrandZ ranking shows an increase of 42%, reaching a new record: more than seven million dollars. According to Kantar, the accelerated growth of the most valuable brands in the world reflects a strong recovery from the pandemic period.
The total value of the top 100 in this year’s Kantar BrandZ ranking shows a 42% increase that allowed us to reach a new record: more than seven million dollars. According to Kantar, the accelerated growth of the World’s most valuable brands reflects a strong recovery from the pandemic period.
Apple, with around 612 billion dollars, comes in second place in the top, also conquering a place in the 500 billion brands club. The podium is completed by Google, whose brand is valued at 458 billion euros.
The top 10 also includes Microsoft, Tencent, Facebook, Alibaba, Visa, McDonald’s and Mastercard, which means that companies from the technology sector are in the spotlight when it comes to brand value.
This year’s ranking also points to Tesla as the fastest growing brand, as well as being the most valuable in the automotive industry: $43 billion and a 275% growth from 2020. The insignia led by Elon Musk more than doubled its value over the last year, alongside Chinese brands Moutai, Meituan, TikTok and Pinduoduo.
Kantar also highlights the 13 new brands present in the top 100, including Nvidia, Zoom, AMD and Spotify – some of which will be a direct consequence of the confinements and the growth of remote working, for example.
