The 2020 pandemic resulted in a dramatic reduction in the amount of business trips taken globally. However, business travel across the world is rebounding more rapidly than expected, and Africa is no exception. Africa has always been a region of interest for expatriates given its status as the fastest-developing continent on the planet and its abundance of business opportunities and resources.
African cities such as Lagos, Nairobi, Johannesburg, and Accra have emerged as major business hubs, attracting multinational corporations, startups, and entrepreneurs from around the globe.
These cities boast modern infrastructure, state-of-the-art conference facilities, and a thriving business ecosystem conducive to networking and collaboration.
While Africa boasts dozens of destinations rife for doing business, based on historical precedence, innovation, development, and hospitality amongst other factors, there are cities on the continent that stand out more than others.
According to Givestastic, an online platform for collecting money for group gifts, which also tracks the world’s most popular business trip destinations, Marrakech is the most alluring business destination in Africa, based on its 1,221 geotagged posts.
Other premier African cities such as Lagos, Cape Town, and Nairobi follow suit.
With that said, below are the top 10 destinations for business trips in Africa.
Methodology
Givetastic scraped the latest 1,000,000 Instagram posts with the hashtag #businesstrip and checked their geotag information to see where they were taken. The firm investigated the top 10 destinations globally, for each continent, and in the UK, by also studying exclusively post-pandemic data, spanning from October 2022 to February 2024.
Top 10 destinations for business trips in Africa
| Rank | City | Country | Geotagged Posts |
|---|---|---|---|
| 1. | Marrakech | Morocco | 1,221 |
| 2. | Lagos | Nigeria | 935 |
| 3. | Cape Town | South Africa | 572 |
| 4. | Nairobi | Kenya | 396 |
| 5. | Cairo | Egypt | 383 |
| 6. | Mombasa | Kenya | 341 |
| 7. | Casablanca | Morocco | 339 |
| 8. | Abuja | Nigeria | 297 |
| 9. | Dar es Salaam | Tanzania | 275 |
| 10. | Johannesburg | South Africa | 269 |
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