FNB Moçambique has started its journey into the future, reinforcing its promise of help and modernising its digital channels with a view to simplifying its customers’ banking experience. A new image combined with the launch of digital channels that make banking operations much more practical and secure; and an intuitive application, Internet Banking and website that reinforce the promise of help that has always defined FNB: “how can we help?”
The managing director of FNB Mozambique, Peter Blenkinsop, says: “For 16 years, our efforts have been fundamental in helping our clients, families and businesses to prosper and realise their dreams. Our promise to help our clients beyond banking is realised through trustworthy advice and solutions that are simple and secure.”
Repositioning the user experience
The FNB ON app was created to offer even more intuitive help through its ease of use and a very practical and secure digital experience. The FNB app can be accessed via facial recognition, fingerprint or PIN entry. Among many other features, it is possible to customise the display of content according to the user’s preferences, define the most frequent transactions and keep them as favourites, monitor account activity, all visible on a single screen. The best way to get to know the immense possibilities of this application is to start using it.
“Waiting long hours to carry out operations such as paying taxes, making transfers, checking statements, paying tuition fees, transferring amounts to mobile wallets, setting up or mobilising term deposits and checking credit card balances and other recurring commitments is a routine that belongs to the not-too-distant past,” says Sansão Monjane, FNB’s Electronic Banking and Information Technology director. The FNB ON application, recently launched by the bank, is simple to use and has proved its worth in everyday life thanks to the practical functions it offers.
“Waiting long hours to carry out operations such as tax payments, transfers… is a routine that belongs to the past”
“It’s a platform that brings a series of advantages to customers, who can count on convenience, security and simplicity from the first time they use it,” emphasises Sansão.
Repositioning counselling
FNB is focused on counselling and not just banking products. In its journey to move beyond conventional banking, it has grown as a partner in integrated counselling, connecting the dots between its clients’ daily activities and their aspirations and goals. “We are a partner who wants to help achieve goals through positive changes in financial behaviour. We are at the various stages of the lives of our clients, their families and their companies. We want to ensure that we advise them on the right solutions for their needs,” explains Blenkinsop.
Renewing a historic brand
FNB is also revamping its iconic brand to make it more versatile and extend beyond banking and financial services. The bank’s Marketing and Communications Director, Cláudia Chirindza, explains the evolution of the brand, recognising that change is important in order to remain relevant to customers. “The refresh helps us to create a versatile brand image and feel, which aligns with our accelerated transition to helping customers in areas other than banking, in the lifestyle and business solutions categories,” she says. “We intend to embark on this journey while remaining deeply rooted in our brand heritage and brand promise: ‘how can we help?
“At the centre of the evolution,” he says, “is the recognition of the responsibility to accompany the radical change in customer needs and the global transition to an era of platforms. “We believe that our efforts set us apart as a benchmark in the provision of advice-orientated financial and lifestyle services, backed up by exponential help,” adds Chirindza.
Peter expresses a similar sentiment, saying: “Our platform journey continues. Whether our Clients need help navigating their daily operations, making every day simpler, or realising their dreams for a better future, we are deeply committed to helping them realise their goals,” he concludes.
