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Social Responsibility in Organisations: How Important Is It?

Social Responsibility in Organisations: How Important Is It?

  • Tânia Oliveira • Marketing and Corporate Relations Manager at Absa Bank Moçambique

Organisations’ commitment to social responsibility is an increasingly real trend these days. In addition to profit, it is important to adopt guidelines, make decisions and follow courses of action that are compatible with the aims and values of our society and that meet the concerns of consumers.

Consumers are increasingly demanding and no longer just buy goods and services.

Information is available and, before making a purchasing decision, people want to know what impact organisations have on the communities where they operate and on the environment, opting for those that support socially responsible causes and projects and position themselves as organisations that generate employment and wealth.

A socially responsible organisation has a commitment to the community in terms of environmental preservation, as well as the well-being of the people and the strength of the economic area in which it operates.

Organisations that make their concern for the community public are able to win high levels of trust from consumers, thus increasing the reputation and credibility of their brands.

A socially responsible organisation has a commitment to the community in terms of environmental preservation, people’s well-being and the strength of the economic area in which it operates

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I therefore share five good reasons for an organisation to implement a social responsibility policy:

  1. Creating a sense of belonging to the organisation: a social responsibility strategy motivates and keeps employees committed, especially when volunteer initiatives are promoted. Consequently, it increases productivity and job satisfaction, as well as attracting talent.
  2. Strengthening relations with suppliers and partners: social responsibility strengthens ties, generating a positive impact on society and promoting the construction of a co-operative business environment.
  3. Enhancing the organisation’s reputation: socially active entities improve their reputation and credibility by showing that they are committed to creating a positive impact, that they care and want to help.
  4. Increased competitive advantage: organisations committed to social responsibility stand out from the competition and gain the trust of consumers by maintaining a solid reputation. At the same time, consumers value socially responsible organisations and are more inclined to buy their products and services.
  5. Contribution to a better world: socially responsible organisations play an active role in positively changing the world, promoting environmental sustainability, meeting the needs of the surrounding population and stimulating the dynamics of the local economy.

In short, the importance of social responsibility for organisations undoubtedly lies in its positive impact.

Organisations that act in a socially conscious way achieve better results in the long term, because if the impact on society is positive, it will also be positive for the organisation in question.

a d v e r t i s e m e n t

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