Volvo is preparing to launch 13 models by the end of 2030, in what the Swedish automaker describes as the largest product offensive in its 99-year history. The strategy encompasses seven models aimed at different markets — primarily Europe and the United States — and six others directed specifically at the Chinese market.
The product push will include both electric and hybrid vehicles, in a strategy that Volvo says is designed to broaden its offering and respond to varying rates of transition towards electric mobility. The company also plans to enter segments where it currently has a limited presence, including new saloons and a possible return to estate cars.
The brand intends to unveil a new concept car in 2027, which is expected to preview the evolution of its design language. The project will be developed under the leadership of Thomas Ingenlath, who is returning to the role of Volvo Design Director after seven years as Chief Executive of Polestar.
In Western markets, the new models will be developed on the SPA2 and SPA3 architectures, already used in vehicles such as the EX90, ES90, and EX60. The range will also incorporate the HuginCore computing platform, designed to support the digital technologies of future vehicles.
For the Chinese market, Volvo will use shared platforms and specific technologies developed in collaboration with Geely, the group that controls the Swedish manufacturer. The company aims to increase component sharing across vehicles from the group’s various brands — from the current 10% to around 30% by 2030.
The strategy also provides for a new generation of hybrid vehicles targeting consumers who are not yet ready to adopt fully electric models. In parallel, Volvo intends to expand its electric vehicle offering and advance its broader electrification strategy.
Alongside the mechanical dimension, the brand plans to strengthen the digital capabilities of its vehicles. Future models are expected to receive regular software updates via the internet through an over-the-air system, allowing improvements to be introduced without the need for a dealership visit.
Volvo also aims to simplify the purchasing process, with greater transparency in its offers and the availability of certain variants for rapid delivery. The company expects the combination of new models, electrification, digital technologies, and greater component sharing to reinforce its presence across different markets by 2030.
Source: Diário Económico
Original article: https://www.diarioeconomico.co.mz/?p=545709
