The Aether jewellery brand, and one of the most sustainable jewellery stores in the world, announced the launch of the first air-made diamonds.
Through its own unique technology, the brand converts carbon dioxide air pollution into beautiful gemstones, which its artisan jewellers turn into exclusive, modern jewellery.
The collection, conveniently called Prazeres da Terra, was so successful in its launch that the jewellery had to increase its production by six times.
The collection aims to define the future of jewellery and sets an unprecedented standard of sustainability in the diamond industry.
Aether believes that today’s luxury consumer is more aware than ever of its impact and wants to engage with brands that align with their personal values. As such, social and environmental responsibility is rapidly climbing on its list of priorities.
The commitment to brand integrity and values also extends to packaging. Each element is biodegradable, certified as sustainable and/or from post-consumer recycled materials.
