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Lamma, A Creative Solution for Trade in Africa

Lamma, A Creative Solution for Trade in Africa

Founded last year by Yassir El Ismaili El Idrissi, Hamza Guesmi and Koussi Aymen, Lamma recently launched its q-commerce – “quick trade” – app, offering delivery services in under 45 minutes in Tunisia.

The startup began life as a carpooling service before it morphed into a B2C delivery, and now has over 1,000 stock-keeping units (SKUs) and works with over 150 merchants.

With the new undisclosed investment from Orange Ventures Lamma, which participated in the Flat6Labs Tunis accelerator earlier this year, plans to fuel its international expansion, starting with Morocco. It also plans to open three more dark shops by the end of the year, covering 80% of the Greater Tunis population.

“We look forward to Orange Ventures’ support in this development phase of our project,” said Yassir El Ismaili El Idrissi, chief executive officer (CEO) of Lamma.

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“We wish with this investment to continue our acceleration, focusing all our efforts to provide the best distribution and to quickly conquer other Tunisian cities, before expanding internationally in early 2022, starting with Morocco.”

“We believe that in North Africa and Tunisia, the super app model should be prioritized, including through the use of the most advanced smartphones and online consumer equipment. We believe the Lamma team will play a key role in this transition.”

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