The new National Agency for Tourism Development and Investment (Anditur), created by the Government, will rely on Artificial Intelligence to strengthen the country’s tourism promotion, improve visitor experience and attract more investment into the sector.
According to Lusa, citing the decree of 25 May approved by the Council of Ministers, Anditur will be responsible for developing and managing digital tourism promotion platforms, including the national tourism portal, booking systems and market intelligence tools.
The document also states that the new institution must “implement Artificial Intelligence solutions applied to the personalisation of the tourism experience, market data analysis and destination management.”
Anditur emerges as the new body responsible for coordinating and boosting the tourism sector in Mozambique, while also taking on roles related to investment facilitation, structuring strategic projects and promoting public-private partnerships.
The Government aims to turn Mozambique into a more competitive, secure and attractive regional and international tourism destination, while simultaneously investing in the digital modernisation of the sector. Among the agency’s responsibilities is also the promotion of the national business sector, through the implementation of classification systems for tourism establishments aligned with international standards.
Led by academic Hélder Jauana, Anditur will also be responsible for coordinating tourism investments, promoting ecotourism and nature-based tourism, and driving integrated conservation-linked projects. The Executive also expects the institution to lead initiatives to simplify procedures in the sector, including the creation of a National One-Stop Shop for tourism business registration and approval, with integrated digital services.
Beyond the technological component, the new agency will also support the creation of financing mechanisms and investment incentives, including subsidised credit lines and support schemes for strategic tourism projects.
The Government’s strategy comes at a time when tourism is seen as one of the priority sectors for boosting the national economy, increasing foreign currency inflows and stimulating job creation.
Anditur was established in May this year as part of a broader strategy to revitalise the tourism sector, with a mandate to mobilise private investment, structure strategic projects and strengthen the competitiveness of national tourism. The new entity is also designed to accelerate public-private partnerships, support the financing of tourism developments and promote sustainable tourism as a driver of economic growth and diversification.
Source: Diário Económico
