In 2020, 19% of global trade was made up of online sales, up considerably from 16% the previous year, according to accounts from the UN Department of Trade and Development (UNCTAD).
South Korea tops the table with 25.9% of sales, followed by China with 24.9%, the UK with 23.3%, and the US clocking in at 14%.
When it comes to gross merchandise volume (GMV) by company, China’s Alibaba leads the market with more than $1 trillion, followed by the US’ Amazon with $490 billion, according to Market Place.
Not so lucky were the travel platforms that, according to the same report, recorded “a sharp drop in GMV gross volume”.
